PPC Expert
Join our dynamic Digital Marketing team as a PPC Expert, where your primary responsibility is to craft compelling narratives that captivate audiences. As a meticulous guardian of quality, you'll ensure content is accurate, clear, and consistent. Dive into the world of grammar, style, and SEO considerations to enhance every piece. With an eagle eye for detail, you'll engage in fact-checking, formatting, and audience alignment, ensuring seamless collaboration and client communication. Elevate your career as you lead content editing efforts for impactful digital campaigns.
Requirements:
- Bachelor’s degree in marketing, advertising, or a related field.
- Minimum of 1-2 years of hands-on experience as a PPC Executive or in a similar role.
- Demonstrated success in managing PPC campaigns and achieving desired results.
- Proficiency in using PPC tools and analytics platforms (e.g., Google Analytics, Google Ads Editor, SEM rush).
- Strong understanding of keyword research, campaign optimization, and performance analysis.
- Excellent analytical and problem-solving skills to identify campaign optimization opportunities.
- Ability to manage multiple client accounts simultaneously and meet deadlines.
- Exceptional communication and client handling skills to effectively interact with clients and understand their requirements.
- Detail-oriented with a focus on delivering high-quality work.
Responsibilities:
- Conduct comprehensive keyword research and analysis to identify relevant keywords for optimal campaign performance.
- Create and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, and social media advertising channels (e.g., Facebook Ads, LinkedIn Ads, Twitter Ads).
- Monitor and analyse campaign performance metrics, including CTR, conversion rate, and cost per conversion, and make data-driven decisions for campaign improvements.
- Implement A/B testing and continuous optimization of ad copy, landing pages, and bidding strategies to enhance campaign performance.
- Perform competitor analysis to identify opportunities and stay ahead of industry trends.
- Prepare regular reports and analysis for clients, providing insights and recommendations for campaign enhancement.
- Collaborate with cross-functional teams, including designers and content writers, to develop compelling ad creative and landing pages.
- Stay up-to-date with industry trends and advancements in PPC advertising platforms and techniques.
- Identify and implement opportunities for campaign expansion and optimization.
- Proactively communicate and collaborate with clients to understand their business goals, requirements, and challenges.
- Build and maintain strong relationships with clients, acting as their main point of contact for PPC-related inquiries and updates.