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Drishtideep Eye Institute

Drishtideep Eye Institute’s Case Study

  • Google Profile Insight (3 Months)
  • Calls - 1132
  • Profile Interactions - 2465
  • Direction Request - 1179
  • Clicks - 142

About The Eye Institute

In Vizag, Sri Satya Dental Hospital, Visakhapatnam is dedicated to overall oral and dental care- a unit brought together by several specialists. Equipped with all sorts of modern-day healthcare technology and emergency services, they provide assured treatments to their long line of patients.

Drishtideep Eye Institute, located at Dankuni crossing on the Durgapur Expressway service road, is a leading eye care center.

Drishtideep Eye Institute has the most experienced eye treatment team, including Dr. Tanushree Chakraborty, Dr. Saurabh Sanyal, Dr. Subijay Sinha, and Dr. Bitendr Kumar Baidya, specializes in Cataract, Glaucoma, Retina, Squint, Lasik, and Oculoplastic surgeries.

Drishtideep prioritizes individualized attention and quality eye care, utilizing modern diagnostic instruments of international standards at an affordable cost. Your vision is our focus, and we are dedicated to providing exceptional eye care services.

Key Challenges Faced by Drishtideep Eye Institute

When Drishtideep Eye Institute approached us in 2023, they faced several challenges:

  • The Google Business Profile was not ranking in the top three snippets.
  • Low rankings on search engine result pages (SERP).
  • Insufficient organic traffic and conversions through the website.
  • It was challenging to attract eye treatment patients from outside the city of Kolkata
  • Additionally, Drishtideep Hospital encountered issues with inconsistent lead generation and relevant inquiries for online presence and branding.

Results that Speak for Itself

After conducting a thorough review of Drishtideep Eye Institute's online presence, website, Google My Business profile, local visibility, and comprehensive competitor analysis to identify gaps, our dedicated efforts have significantly enhanced its performance.

In just three months, our achievements include:

  • Google Business Profile ranking for 30 high-value keywords (e.g., retina treatment in Hooghly), resulting in an average of 400+ calls per month.
  • Securing 156 ranked keywords for Drishtideep, with 111 keywords holding positions in the top three.
  • Drishtideep Eye Institute's website now receives an average of 400+ organic traffic per month.
  • Drishtideep Eye Institute is receiving online leads from cities like Durgapur, Howrah, and Siliguri, in addition to Kolkata.
  • Obtaining 89 appointment bookings through organic SEO efforts.

These outcomes showcase the success of our work in addressing and overcoming the challenges faced by Drishtideep Eye Institute.

CENITPRO’s Strategic Approach towards the Problems

Results that Speak for Itself

Held back by the site’s previous undoing and Google’s approach to the domain, it initially took a couple of months to bear witness to its first buds. But when it flowered, it flourished. Our comprehensive site audit ensured that Sri Satya Dental Hospital captured our target keywords in its SEO content optimizations in combination with our initial keyword research.

As a result, the site’s most valuable target keywords saw a net aggregate increase unleashed from Google’s probationary period; Sri Satya Dental Hospital saw its keyword rankings sprout, a total of 89 keywords (in which 37 keywords are in the top three positions) it ranked for.

Even for some important and most common money keywords (keywords that not only drive potential customers directly to your site, but they also cause the right potential customers to your site), we acquired Google snippet ranking as well ensuring the best possible outcome through organic SEO for Sri Satya Dental Hospital.

More about the keywords and their ranking

There are good numbers of keywords that rank for both the local pack as well as the organic pack in the search engine result page for Sri Satya Dental Hospital. Such a keyword is “Tooth Removal in Vizag”

which is in terms one of the most common search queries for dental health services. And, Sri Satya Dental Hospital ranks well for this keywords everywhere in the search engine result page, improving the online branding for the organization.

In addition to that, there are few common queries for which the mention of Sri Satya Dental Hospital can be found multiple times in Google’s first page; and, that denotes the institute’s popularity in creating it’s own brand on the internet. Give a look at the screenshot below to know more.

You can see there are five times mention of Sri Satya Dental Hospital in Google’s first page for the query “Dental Clinic in Vizag” – this is quite a branding right?

Brief on the Result​

  • Sri Satya Dental Hospital website is now positioned within the top 10 search results for 89 keywords and top 30 search results for 103 search terms.
  • Their website now has an excellent average position (1.8) for all the targeted search terms from their business niche.
  • The number of monthly organic website visitors is now around 1.5k, leading to a boost in organic lead generation, facilitating the company’s overall growth.

CENITPRO Has Been Driving More Visitors for Sri Satya Dental Hospital via Local Listings

We have been helping Sri Satya Dental Hospital with Local Pack Listings and Google My Business optimization too. And the most significant advantage of these services was a broadened awareness about their physical address.

Currently, the Google My Business Optimization generates approximately 11k views and 427 actions >(114 phone calls, 244 direction requests, 64 website visits, and 5 messages) every month.

Key Takeaways from CENITPRO’s SEO Checklist

A comparison of the website’s earlier performance with the current status (in the last twelve months after the association with CENITPRO) gives further insights into how we have helped them grow through multiple channels.

The below-mentioned data states the website's performance after the association with CENITPRO, i.e., from April 17, 2020.

  • There has been an overall growth of over 2405.71% in website traffic.
  • The number of page views has witnessed a considerable spike of over 1262.96%.

The Outline of Our Recommendations Look Like This-

  • When it comes to SEO, starting with conventional strategies is the best practice; even when the growth seems slow, advanced SEO strategies can be introduced in the subsequent steps.
  • The keyword is the center of all SEO practices- but link building is the ultimate strategy to winning the algorithms.
  • Content creation must be intentional. Otherwise, SEO will get mold.
  • Gradually leveling up for the higher volume of opportunities is the key.
  • Passive link acquisition is critical in getting traction.

Do you want to see the same analytics for your web pages?

Are you facing similar challenges and looking for SEO resources to help grow your business? CENITPRO offers consultations and brings you the traction to get started on lead generation.

Explore more of our SEO practices and get noticed with our SEO service today!

Let’s thrive together.

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