Digital Marketing for Hospitals and Nursing Homes
Patients choose a hospital the way they choose anything important: they search, compare departments and doctors, check how to reach you, and call. We help hospitals and nursing homes in India be easy to find department by department, give patients clear, factual information, and keep every ad and page within the NMC’s 2026 advertising guidelines. CENITPRO has been a healthcare-focused digital marketing agency since 2012.
What Hospitals Must Get Right in 2026
The NMC’s Guidelines on Ethical Advertising and Public Communication, issued on 6 October 2026, cover hospitals as well as individual doctors. Hospitals can share factual information about their services, departments, facilities and doctors, but not testimonials, success stories, success rates, superlatives or offers. In October 2026 the Health Ministry also asked states to make sure hospitals display their rates clearly. A hospital’s website and ads should be built for that. What we will not do for your hospital:
- Publish patient testimonials, success stories or before-and-after material
- Advertise success rates, “firsts” or rankings as promotion
- Call your hospital “the best”, “No. 1” or “most advanced”
- Run discount, package or health-camp offers as promotion
- Buy, request or showcase reviews as promotion
- Use doctors’ photos or names in ads without their consent and the required details
Hospitals we’ve worked with include Kewal Hospital, Jalgaon and New Korba Hospital. For a wider look at how hospital marketing is changing, read our guide to hospital marketing in India. Source for the rules: NMC public notice, 6 October 2026.
How We Work
We work with multi-specialty hospitals, single-specialty and surgical hospitals, nursing homes and hospital groups with several branches. Every engagement follows the same five steps.
- Discovery Session: a call to understand your hospital, your departments, your catchment and the services you want more of
- Compliance audit: we review your website, Google profiles, social pages and ads against the NMC guidelines and list what has to change
- Plan: a 90-day plan, department by department, starting with the services that matter most to you
- Execute: our team does the work, and your medical team approves every page and ad that describes a treatment before it goes live
- Report: monthly reporting on enquiries by department and source, calls, WhatsApp messages and search visibility
A healthcare-focused team since 2012, a dedicated account manager, and six in-house departments: Performance Marketing, Social Media, SEO, Video Production, Website Design and Content Writing.
What We Do
Six pieces of work, all checked against the NMC guidelines and our own Ad Compliance Checklist before anything goes live.
Department Pages
A clear page for each department and key procedure: who it’s for, the doctors, how consultations work and what to expect, reviewed by your clinicians. No outcome claims.
Doctor Directory
Factual profiles for each doctor: qualifications, registration number, specialty and OPD timings, linked from every relevant department page.
Google Business Profiles
The hospital profile kept accurate, plus practitioner profiles where Google allows, with correct departments, hours, photos and contact routes for each branch.
Google Search Ads
Campaigns by department and locality, with factual copy within NMC guidelines and Google’s healthcare policies, and call tracking by department.
Video and Social Media
Doctors explaining procedures and patient journeys in plain language, made by our in-house video team. No patient faces without written consent.
Enquiry Handling
Call, WhatsApp and form routes that reach the right desk quickly, with tracking so you can see which departments get enquiries from which channels.
Talk to Us About Your Hospital
Book a Discovery Session at a time that suits you, message us on WhatsApp, or call 8100550550.
Information on this page about advertising rules is general and is not legal advice.
Questions Hospitals Ask Us
Yes, factually. Hospitals can share information about their services, departments, facilities and doctors. Testimonials, success stories, success rates, superlatives and offers used as promotion are what the guidelines restrict.
Usually not. Google expects one profile per location, with separate practitioner profiles for doctors in some cases. Departments are better handled with clear pages on your website and accurate services on the hospital profile.
Each branch gets its own Google Business Profile and location page, and reporting is split by branch and department so you can see where enquiries come from.
Factual accreditations, such as NABH, can be stated plainly. Rankings, “firsts” and awards used to suggest you are better than others are the kind of claims the guidelines restrict, so we keep these to verifiable facts.
No. Google decides rankings, and an agency that promises a position is promising something it does not control. We commit to the work, and we report on it every month.
