Eye care is one of the most searched medical specialties in India. Patients look up cataract surgery, LASIK, glaucoma and retina treatment, compare hospitals, and often decide based on what they find online. Here’s how ophthalmologists and eye hospitals can show up well, within the NMC’s 2026 rules.
One page per procedure
Cataract, refractive surgery, glaucoma, retina, paediatric eye care and cornea each deserve their own page: who it’s for, how the evaluation works, the options in general terms, and what recovery involves. Avoid outcome promises such as “spectacle-free” guarantees.
Google Business Profile for each centre
Eye hospitals often have several centres. Give each its own verified profile with accurate hours, services and photos. Our Drishtideep Eye Institute case study shows what profile work can do: 1,132 calls and 1,179 direction requests in three months.
Doctor profiles
Patients choosing an eye surgeon check qualifications and experience. Give each ophthalmologist a factual profile with registration details, as the NMC guidelines expect.
Answer the questions patients ask
Short educational articles on topics such as when cataract surgery is needed or how to prepare for an eye examination help patients and search engines alike.
Diseases of the eye and the DMR Act
The Drugs and Magic Remedies Act includes diseases of the optical system among the conditions for which cure claims are prohibited in advertising, so keep every page factual.
See how we approach digital marketing for ophthalmologists.
This article is general information, not legal advice.
